Search Engine Optimization is a marketing discipline focused on growing visibility in non-paid search engine results. It includes both technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

SEO is about making a website favourable for people. It may target different kinds of search, including image search, video search, news search and other specific searches. SEO focuses on what people search for, the search terms and keywords, and the search engine preferred by the target audience.

The majority of web traffic is driven by the major commercial search engines such as Google, Bing, and Yahoo. Search engines are the primary method of navigation for most internet users. This applies to any site irrespective of the content, services, products, information, or anything else.

The major search engines are always working to improve their technology to crawl the web more deeply. However, there is a limit to how search engines can operate. The right SEO can get the website thousands of visitors as well as increased attention. It is essential to find out what works for a particular website, because the traffic of the website depends on the SEO’s.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will readily find it. Keyword research is one of the most important activities in the search marketing field. Some of the widely used SEO keywords are:

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