“Distracted from distraction by distraction” by T.S Eliot perfectly describes the present addiction to social media. It has become a major source of entertainment and leisure apart from being one of the majorly growing business sectors.

Entertainment on social media revolves around humour, which is an ambiguousconcept. It is tough to make your viewers take interest in your work. Funny content goes viral and attracts attention in a short span of time.

Social media humour is winning the race, because good humour is something everybody loves. Humour is taking up the social media platforms and has become the key of brand promotion for any digital media agency, owing to the fact that it tends to be shared on social media more than anywhere else, giving its creator an opportunity to showcase his or her talent. Humour has made social media marketing and creative web design the king pin of any business.

Appealing to the viewers emotions enable the creator to attract their attention and engage them for a longer time. Getting your Facebook or Twitter followers laughing will be helpful in establishing a sense of community and building connections with your brand and amongst your fans and followers.

Any newsworthy incident becomes a comic tweet and people go berserk online with their humorous side.  A lot of humour pages have come up on Facebook and Twitter, the social sites with major comic touch.  Recently, a lot of pages have come up which focus on the day to day lives and scenarios of an Indian household with a comic touch. Many of them have  accumulated followers in no time.

Twitter is grabbing a lot of attention with the twitterati creating memes and jokes on almost every event that happens in the country. Many online portals post an accumulation of the most famous tweets about a particular event.

Not everything is funny and not everything can be funny. Humour lies in the mundane things that happen around us but it tends to be funny when it lies between insults and benign.

                                                                                                                                                                                                                                        —   Anusha Reddy