A marketer spends majority of his/her time in building up the follower base on social media platforms. After building a platform, it is essential to retain the interest of your audience in the brand. Talking only about the brand and products can result in the audience eventually losing interest.
Social media content should be informative and provide the audience with latest facts and news. According to experts, last year social media shares drove more traffic to websites than search engines. This means that it’s more important than ever to develop content with social sharing in mind. Everybody wants their content to go viral, but many a times even the best content goes unnoticed on social media. Here are ways to develop content that can get plenty of social shares:
Distribute your content on your social media channels: The most important tip is to share the content on all social media platforms. It is advantageous to post latest news as well, because the audience today look up to social media for their news input. Being ahead of your competitors in posting valuable news promotes your content.
Feature a strong headline and image: It is essential to make sure that the content has a catchy headline and the image should be able to attract the readers. These elements should be created to build curiosity among the readers and make them want to read your content.
Curated Content:Fresh content has a very good chance of going viral if it is done the right way. If the message is conveyed to the audience, it will be appreciated by the readers and there are major chances they might share the content with their friends or family.
Feature guest blog posts:Pay attention to the kind of people your audience want to listen to. Reaching out to intellectuals or people having relevant knowledge to share and having them contribute to your blog will interest your readers. It is beneficial in getting new readers to your blog.
Create videos and infographics:Visual content online tends to gather a lot of eyeballs. People who are always on the run find it convenient to run through these video graphics and brush up on their information.
Search Engine Optimization is a marketing discipline focused on growing visibility in non-paid search engine results. It includes both technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
SEO is about making a website favourable for people. It may target different kinds of search, including image search, video search, news search and other specific searches. SEO focuses on what people search for, the search terms and keywords, and the search engine preferred by the target audience.
The majority of web traffic is driven by the major commercial search engines such as Google, Bing, and Yahoo. Search engines are the primary method of navigation for most internet users. This applies to any site irrespective of the content, services, products, information, or anything else.
The major search engines are always working to improve their technology to crawl the web more deeply. However, there is a limit to how search engines can operate. The right SEO can get the website thousands of visitors as well as increased attention. It is essential to find out what works for a particular website, because the traffic of the website depends on the SEO’s.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will readily find it. Keyword research is one of the most important activities in the search marketing field. Some of the widely used SEO keywords are:
“Distracted from distraction by distraction” by T.S Eliot perfectly describes the present addiction to social media. It has become a major source of entertainment and leisure apart from being one of the majorly growing business sectors.
Entertainment on social media revolves around humour, which is an ambiguousconcept. It is tough to make your viewers take interest in your work. Funny content goes viral and attracts attention in a short span of time.
Social media humour is winning the race, because good humour is something everybody loves. Humour is taking up the social media platforms and has become the key of brand promotion for any digital media agency, owing to the fact that it tends to be shared on social media more than anywhere else, giving its creator an opportunity to showcase his or her talent. Humour has made social media marketing and creative web design the king pin of any business.
Appealing to the viewers emotions enable the creator to attract their attention and engage them for a longer time. Getting your Facebook or Twitter followers laughing will be helpful in establishing a sense of community and building connections with your brand and amongst your fans and followers.
Any newsworthy incident becomes a comic tweet and people go berserk online with their humorous side. A lot of humour pages have come up on Facebook and Twitter, the social sites with major comic touch. Recently, a lot of pages have come up which focus on the day to day lives and scenarios of an Indian household with a comic touch. Many of them have accumulated followers in no time.
Twitter is grabbing a lot of attention with the twitterati creating memes and jokes on almost every event that happens in the country. Many online portals post an accumulation of the most famous tweets about a particular event.
Not everything is funny and not everything can be funny. Humour lies in the mundane things that happen around us but it tends to be funny when it lies between insults and benign.
Social Mediahas evolved, it has come a long way from where it started. The interface, the use, the number of users have seen a dramatic change over the last 10 years. Every marketing effort needs a medium to reach its target audience. It was just a matter of time for the marketers to take note of the immense reach and the marketing potential of Social Media platforms like Facebook, Instagram, Twitter, etc. offered to them. On the other side the likes of Facebook always knew what they could offer and continued to build on what they had.
Social media for small & medium business or start-ups is no more as simple it was a few years ago when a post with any image or written content would reach a big audience hence getting a lot of eyeballs and engagement which possibly led to enquiries and sales. The posts now need to compete with many other posts to grab that eyeball that you need. Some basics before you get on to the long journey of social media success are below.
Set your Goal – This is very important and often ignored part of a stores social media plan. A goal is your aim and without an aim what are you going to target and how will you measure your success. You can have a variety of goals from getting more leads for your business to increasing the number of followers on the page, but do set a goal.
Build an Overall Strategy– You have your eyes set on a goal now the next step is how do you get to that goal, this path of getting to it is what we call STRATEGY.
Define yourTarget Audience – Building the right definition here is key as this will deice what Social Media platforms you want to be present on. You are not going to find lion if you target a herd of sheep, so get your targeting right to the CAPITAL T.
Create your Content Strategy – Speaking to a French in Spanish is not a great idea. The content should be the kind that your target audience connects with and identifies itself with. With content here we mean both forms, written & visual.
Set Budgets – the organic reach of most platforms is now next to nothing. Though they are Social media they are not here for social service, so plan your ad budgets, break them into weekly or monthly budgets.
Now hit thePLAY button and get ready to Rock N Roll
Managing & Building a Social media presence is not a job that can be done by a ‘ One Man Army’ in ‘One day or week or month’, you need a professional & experienced team working on it for a long time to reach your goal. At Blue Bulb Digital we like to say this to our clients and any others while speaking on Digital Marketing & Social Media – It’s Not Magic…It’s Practice and boy it surely is a lot of hard work.
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Kesh here… Global Creative Director for Blue Bulb Digital.
Consider this our formal introduction – an opportunity for you to understand just how we can help you build your brand online. Whether you’re seeking out new customers, increasing brand awareness, or trying to drive up sales, we use our depth of experience paired with a wide range of tools and strategies to make your businesses campaign an online success.
Blue Bulb Digital is a digital marketing, advertising and business solutions agency with offices in London, New York and Hyderabad. We’ve understood that marketing online requires a universal narrative, so we leverage our cross-national presence to create campaigns that incorporate every opportunity to reach your ideal customer.
Our most requested services are…
– Paid advertising and Social Media management
– Branding & Creative marketing
– Web design/development
– Search Engine Optimisation (SEO)
Learn more about how we can help your business dominate your field online by booking your free strategy session with our Creative Director…
With more people looking for products & services online, visibility is a challenge for most web based businesses. A website needs to be ‘optimized’ on search engines to come up in the first few pages if not ranks of an organic search by a potential customer/client. A search engine’s first page is more trusted by the audience which again adds to brand loyalty.
As per a recent survey, about 91% of online searches are only on the first page of Google, one of the most popular search engines globally. Businesses & brands try to be at the top of page to generate more traffic to the website which also leads to potential sales leads and enquiries. In fact not only traffic and sales it also builds trust in the brand/business as most internet users believe that google will throw up only trusted websites in the first page, this faith in google also keeps it on it’s toes and hence google keeps reviewing its own policies and rules when it comes to the good practices for optimization.
When you sign up with Blue Bulb Digital for SEO services, our SEO experts will review your website as per latest parameters and suggest a comprehensive strategy that will help your business to stay at the top of Google searches. Our SEO team will work on promoting your business using well researched techniques of keywords analysis, on-page and off-page optimization, which will channel a stream of qualified traffic to your website and also improve your website ranking & visibility. This will improve the probability of increasing conversion and engagement while reducing bounce rates or prospects deserting shopping cart before checkout. Search engine optimization is an absolute must for all websites, whether e-commerce or otherwise. Among other factors that directly affect SEO ranking are content quality and relevance, our SEO experts are ably supported by our content team who are adept at creating SEO friendly content regularly.
SEO is a very cost effective process of increasing target customer reach as you get traffic for free from ‘organic’ or ‘natural’ search. It is a time-bound process and requires dedicated effort before any measurable results can be noticed. While it is profitable to be on the first page of a Google search, it is also important to maintain your website ranking on a search engine as your competitors are constantly bettering their online strategies to outperform your business. Our team will continuously optimize your website’s SEO to keep you ahead in the race.
Please email us on email@example.com to get a free SEO report of your website. For further details on BBD Hyderabad please visit www.bluebulbdigital.in.
(BBD Hyderabad is a part of BBD group with BBD London and soon to be launched BBD New York)
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