Social Mediahas evolved, it has come a long way from where it started. The interface, the use, the number of users have seen a dramatic change over the last 10 years. Every marketing effort needs a medium to reach its target audience. It was just a matter of time for the marketers to take note of the immense reach and the marketing potential of Social Media platforms like Facebook, Instagram, Twitter, etc. offered to them. On the other side the likes of Facebook always knew what they could offer and continued to build on what they had.
Social media for small & medium business or start-ups is no more as simple it was a few years ago when a post with any image or written content would reach a big audience hence getting a lot of eyeballs and engagement which possibly led to enquiries and sales. The posts now need to compete with many other posts to grab that eyeball that you need. Some basics before you get on to the long journey of social media success are below.
Set your Goal – This is very important and often ignored part of a stores social media plan. A goal is your aim and without an aim what are you going to target and how will you measure your success. You can have a variety of goals from getting more leads for your business to increasing the number of followers on the page, but do set a goal.
Build an Overall Strategy– You have your eyes set on a goal now the next step is how do you get to that goal, this path of getting to it is what we call STRATEGY.
Define yourTarget Audience – Building the right definition here is key as this will deice what Social Media platforms you want to be present on. You are not going to find lion if you target a herd of sheep, so get your targeting right to the CAPITAL T.
Create your Content Strategy – Speaking to a French in Spanish is not a great idea. The content should be the kind that your target audience connects with and identifies itself with. With content here we mean both forms, written & visual.
Set Budgets – the organic reach of most platforms is now next to nothing. Though they are Social media they are not here for social service, so plan your ad budgets, break them into weekly or monthly budgets.
Now hit thePLAY button and get ready to Rock N Roll
Managing & Building a Social media presence is not a job that can be done by a ‘ One Man Army’ in ‘One day or week or month’, you need a professional & experienced team working on it for a long time to reach your goal. At Blue Bulb Digital we like to say this to our clients and any others while speaking on Digital Marketing & Social Media – It’s Not Magic…It’s Practice and boy it surely is a lot of hard work.
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Kesh here… Global Creative Director for Blue Bulb Digital.
Consider this our formal introduction – an opportunity for you to understand just how we can help you build your brand online. Whether you’re seeking out new customers, increasing brand awareness, or trying to drive up sales, we use our depth of experience paired with a wide range of tools and strategies to make your businesses campaign an online success.
Blue Bulb Digital is a digital marketing, advertising and business solutions agency with offices in London, New York and Hyderabad. We’ve understood that marketing online requires a universal narrative, so we leverage our cross-national presence to create campaigns that incorporate every opportunity to reach your ideal customer.
Our most requested services are…
– Paid advertising and Social Media management
– Branding & Creative marketing
– Web design/development
– Search Engine Optimisation (SEO)
Learn more about how we can help your business dominate your field online by booking your free strategy session with our Creative Director…
With more people looking for products & services online, visibility is a challenge for most web based businesses. A website needs to be ‘optimized’ on search engines to come up in the first few pages if not ranks of an organic search by a potential customer/client. A search engine’s first page is more trusted by the audience which again adds to brand loyalty.
As per a recent survey, about 91% of online searches are only on the first page of Google, one of the most popular search engines globally. Businesses & brands try to be at the top of page to generate more traffic to the website which also leads to potential sales leads and enquiries. In fact not only traffic and sales it also builds trust in the brand/business as most internet users believe that google will throw up only trusted websites in the first page, this faith in google also keeps it on it’s toes and hence google keeps reviewing its own policies and rules when it comes to the good practices for optimization.
When you sign up with Blue Bulb Digital for SEO services, our SEO experts will review your website as per latest parameters and suggest a comprehensive strategy that will help your business to stay at the top of Google searches. Our SEO team will work on promoting your business using well researched techniques of keywords analysis, on-page and off-page optimization, which will channel a stream of qualified traffic to your website and also improve your website ranking & visibility. This will improve the probability of increasing conversion and engagement while reducing bounce rates or prospects deserting shopping cart before checkout. Search engine optimization is an absolute must for all websites, whether e-commerce or otherwise. Among other factors that directly affect SEO ranking are content quality and relevance, our SEO experts are ably supported by our content team who are adept at creating SEO friendly content regularly.
SEO is a very cost effective process of increasing target customer reach as you get traffic for free from ‘organic’ or ‘natural’ search. It is a time-bound process and requires dedicated effort before any measurable results can be noticed. While it is profitable to be on the first page of a Google search, it is also important to maintain your website ranking on a search engine as your competitors are constantly bettering their online strategies to outperform your business. Our team will continuously optimize your website’s SEO to keep you ahead in the race.
Please email us on firstname.lastname@example.org to get a free SEO report of your website. For further details on BBD Hyderabad please visit www.bluebulbdigital.in.
(BBD Hyderabad is a part of BBD group with BBD London and soon to be launched BBD New York)
#10 STREET #2 UMA NAGAR, BEGUMPET
HYDERABAD 500016 INDIA
We are a team of Digital consultants, IT specialists,
Developers, Coders, Designers, and Marketing Strategists with a combined 30 years in the above industries. We aim to provide an array of businesses with our unique approach and experience in Digital and IT solutions.